How Do I Make A Sponsorship Package?

Why should someone sponsor me?

When done correctly, sponsorship is great for business.

It provides laser targeted marketing and promotional opportunities that other channels simply can’t match.

Traditional marketing and advertising relies on interrupting people to get their attention..

What is a sponsor?

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as sponsor.

What are the disadvantages of sponsorship?

Advantages of Sponsorship for the Sponsors:Disadvantages of Sponsorship for the Sponsors:Sponsorship is powerful advertising.Sponsoring unsuccessful events or teams will not be beneficial to the sponsor, particularly if the team loses a lot of matches or an individual is injured or unable to play.4 more rows

What should a sponsorship proposal include?

Write a preliminary proposal to your potential sponsors and be sure to include these five important points.Demographics. … Traffic. … Sponsorship Exposure. … Location of Sponsorship Material. … Cost and Benefits. … Testimonials From Past Sponsors. … Sample Activations. … If you liked this blog post, check out:

What’s a sponsorship package?

A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor.

What are the three types of sponsorship?

Four Kinds of SponsorshipsFinancial Sponsors.Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. … In-Kind Sponsors. An in-kind sponsorship is an arrangement where the sponsoring business provides goods or services in lieu of direct financial support. … Promotional Partnerships.

How do I get sponsors for my non profit?

Invite them for a private tour of your facility and take photos for the local business journals. Place a stewardship ad in their industry trade publication to thank them for their generosity. Ask your staff to thank the sponsor on their individual social media platforms. Give sponsors VIP tickets to your event.

What makes a good sponsorship?

A great sponsorship is really a collaboration between sponsor and sponsee, and that collaboration needs to start during negotiations. You want someone who will ask what a sponsee is trying to accomplish with their marketing plan, and try to offer benefits that will extend that plan.

How do you write a sponsorship package?

At the very least, your event sponsorship package should include the following:Information about your organization. … Describe the event. … Provide a general description of the benefits of sponsorship. … Make sure that you provide details with respect to specific sponsorship levels, the cost, and the rewards for sponsorship.More items…•

How do you get sponsorship levels?

The 6 Top Tips to Create Effective Event Sponsorship LevelsDetermine the funds you will need in order to produce the event. … Create a list of sponsor benefits and deliverables that you can provide. … Decide on the sponsorship level names and assign a dollar value. … Assign benefits packages to each level. … Make a list of how sponsors will benefit from your event.More items…•

What are sponsors looking for?

5 Reasons Brands Want to Sponsor Your EventGet brand awareness. Brands will often sponsor your event so they can get in front of their target customer. … Increase sales of a product. For some sponsors, brand awareness isn’t enough. … Reposition their brand. … Block competition. … Social responsibility.

What is the highest level of sponsorship?

Platinum Sponsors provide $7,500 or more to the organization. Platinum level sponsorship offers the sponsoring company the highest level of visibility. As a Platinum sponsor, your company will have your logo and a company description along with a link to your company’s web site.

What do sponsors get in return?

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers. If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.

How do you ask for sponsorship?

Have a great sponsor proposal.Start with a story. It could be your story, or the story of someone whose life you changed. … Describe what you do. This is your mission statement. … Benefits. … Describe your demographics.Create an advisory board. … Ask for the money. … Promise deliverables. … Don’t sell yourself short.More items…•

How much are sponsorships worth?

While not many local organizations have starting sponsorships at this level, as an “average price,” we find that $750 per opportunity works pretty well. It allows businesses the flexibility to sponsor organizations at the $1000 level, as long as they’re balanced out by some $500 sponsorships.