How Do You Rename A Company?

What is a trade name example?

A trade name is generally considered the name a business uses for advertising and sales purposes.

A trade name is sometimes referred to as a “fictitious” or “doing business as (DBA)” title.

For example, “McDonald’s” may be the trade name, but the legal name is “McDonald’s Corporation.” A trademark is a brand name..

Is changing your business name a good idea?

If you are changing your business name for all of the right reasons, it’s a great thing. In fact it gives you a lot to talk about and many ways engage with your customers. It reinvigorates your team. It gives you a chance to set the scene for the future.

How do I name my small business?

10 Tips for Naming Your Startup or Small BusinessThink about what you want your business name to convey. … Brainstorm to identify name possibilities. … Keep the name short, simple, and easy to write and remember. … Avoid names that are too narrow or too literal. … Avoid decisions by a committee but do “test” your company name with others. … Avoid plain words.More items…

How do you announce a name change?

Starting to WriteYou have to announce the name change with enthusiasm and excitement, no matter why the change is taking place, so go right out and announce it.State what your old name was and now the new one.Why is the name changing? … Reassure customers that the quality of products will continue to be the same.

What is the difference between trading name and business name?

The difference between a trading name, business name and company name. A business name is simply a name under which you conduct a business. … Before 28 May 2012, the Australian Business Register (ABR) collected names used by entities to carry out their business activities. The ABR displays this name as a trading name.

What happens if two companies have the same name?

Because business names are registered on a state-by-state basis, the fact that a company in another state has the same name as yours is usually not a cause for concern. However, you are right in that there could be intellectual property issues (namely, trademark) when two companies have the same name.

Which One Should I Trademark? It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.

How do you give a company a name?

In this article, we’ll give you eighteen tips for coming up with a great business name.Use acronyms.Create mash-ups.Get inspiration from mythology and literature.Use foreign words.Use your own name.Take a look at a map.Mix things up.Partner with another company.More items…

Why do companies rename?

The solution: To rename the company to better capture its “philosophy” and “value proposition,” and energize its U.S. expansion efforts, Mr. Suleman said. It’s not uncommon for established companies to make a name change, starting again in some sense to rebuild on the marketing and branding fronts, experts say.

Can I name my company the same as another?

Generally, as long as no one else in your state is using that business name, you can call your company whatever you like. Names are doled out on a first-come, first-served basis. … That said, you can run into trademark issues if your business and another’s fall within the same category or are substantially similar.

Should I name my business after myself?

Consider your long-term plans before choosing to name a company after yourself. Selling a business and moving on can be more difficult if the business is named after an individual. … “An eponymous firm may send the message to acquirers that the company is overly reliant on the founder.”